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Sunday, August 18, 2013

DIFFERENCE BETWEEN ARTERIES, CAPILLARIES AND VEINS

DIFFERENCE BETWEEN ARTERIES, CAPILLARIES AND VEINS

external image Illu_capillary.jpg
ArteriesCapillariesVeins
Away from heartWall only one cell thick-really thin -diffusion Blood into heart
Mainly carry oxygenated bloodsmallest blood vesselMost carries de-oxygenated 
High pressure
Lower pressure 
No valves 
Valves 
Thick outer wall (pumps a lot more blood)
Thin outer walls
Thick inner layer of muscle and elastic fibres
Thin inner layer 
Narrow central tube-small lumen(where the blood flows through)
Wide central tube -large lumen

Tinnitus


Tinnitus is a physical condition, experienced as noises or ringing in the ears or head when no such external physical noise is present. Tinnitus is usually caused by a fault in the hearing system; it is asymptom, not a disease in itself.
The word "tinnitus" means "tinkling or ringing like a bell". Latin origin; usually pronounced tinn-itus, the "i" as in "sit".

Confirmation Bias


“Confirmation bias is the tendency to see things in your environment that confirm your preconceived ideas and not see things that conflict with what you already believe.”

Excerpt From: Landay, William. “Defending Jacob.” Random House Publishing Group, 2012-01-31. iBooks.

Friday, August 16, 2013

How major companies got their name


Lego:  In 1934, Danish carpenter Ol Kirk Kristiansen, the founder of what we now know of as Lego®, asked his staff to come up with a good name for his growing toy company.  The two names that ended up being finalists were “Legio” and “Lego”.  The first was a reference to a “legion” as in a “Legion of toys”.  The second, which won out, was made from a contraction of “leg godt”, which is a Danish phrase meaning “play well”.
Interestingly, “lego” is also a Latin word meaning “to gather or collect”, which is somewhat fitting, given what their most popular product ended up later being.

Pepsi:  Pepsi or “Pepsi-Cola” was named after the digestive enzyme pepsin.  The original drink was sold as a digestive aid and health tonic.

Adidas:  This was a nickname of founder Adolf Adi Dassler- “Adi-Das…” Rudolf Rudi Dassler, his brother, also started a shoe company called Ruda, which later turned into Puma







Monday, August 12, 2013

Shia and Sunni Muslim


The argument dates back to the death in 632 of Islam’s founder, the Prophet Muhammad. Tribal Arabs who followed him were split over who should inherit what was both a political and a religious office. The majority, who would go on to become known as the Sunnis, and today make up 80% of Muslims, backed Abu Bakr, a friend of the Prophet and father of his wife Aisha. Others thought Muhammad’s kin the rightful successors. They claimed the Prophet had anointed Ali, his cousin and son-in-law—they became known as the Shia, a contraction of "shiaat Ali", the partisans of Ali. Abu Bakr’s backers won out, though Ali did briefly rule as the fourth caliph, the title given to Muhammad’s successors. Islam's split was cemented when Ali’s son Hussein was killed in 680 in Karbala (modern Iraq) by the ruling Sunni caliph’s troops. Sunni rulers continued to monopolise political power, while the Shia lived in the shadow of the state, looking instead to their imams, the first twelve of whom were descended directly from Ali, for guidance. As time went on the religious beliefs of the two groups started to diverge.
Today the world’s 1.6 billion Muslims all agree that Allah is the only God and Muhammad his messenger. They follow five ritualistic pillars of Islam, including Ramadan, the month of fasting, and share a holy book, the Koran. But while Sunnis rely heavily on the practice of the Prophet and his teachings (the “sunna”), the Shia see their ayatollahs as reflections of God on earth. This has led Sunnis to accuse Shia of heresy, while Shia point out that Sunni dogmatism has led to extremist sects such as the puritanical Wahhabis. Most Shia sects place importance on the belief that the twelfth and final imam is hidden (called "in occultation") and will reappear one day to fulfill divine will. Meanwhile, their sense of marginalisation and oppression has led to mourning ceremonies such as ashura, when followers flagellate themselves to commemorate Hussein’s death at Karbala.

Thursday, August 1, 2013

Product Pricing strategy


Pricing strategy usually follows one of four tracks. Bottom up: calculate the cost of everything that goes into making the product, and add a fair margin on top. Sideways in: analyze and adopt the price of competitors' products. Top down: target a demographic or economic segment, and engineer the product to meet that price. Or dynamic: use a complex, real-time calculation to gauge supply and demand, usually with the help of an algorithm.
What you almost never hear about is a fifth track, which I call story analysis: an analysis of a product's capabilities to fulfill a profound human need, to tell a story that gives your customers' lives richer meaning. In a world of abundance, what your product does for your customers is important, but not nearly as important as what your product means to them. And this second part — the story of your product — is what yields the greatest pricing power of all.