Founded: 1910
Headquarters: Ingolstadt, Germany
The four rings which embodies the emblem symbolizes the 1932 merger of the four companies: Audi, DKW, Horch and Wanderer. The Audi name, which is Latin for “Hear!,” disappeared, but was revived in 1965 using the four rings as a logo. Also, “Audi” is a sort of pun on “hoerch”, German for “to listen”, the name of one of the founders.
Founded: 1916
Headquarters: Munich, Germany
The Bavarian Motor Works logo is a derivation of the Bavarian flag and representative of BMW’s heritage in which it built engines for German military planes during World War II. One half of the propeller was painted blue and the other half was painted white.
Founded: 1911
Headquarters: Detroit, Michigan
Legend has it that the Chevy logo was inspired by a wallpaper in a French hotel where William C. Durant was staying. However, his wife says that the bow tie emblem was first seen by her husband in a Virginia newspaper on a vacation around 1912, upon which he told her that he thought it’d be a very good emblem for Chevrolet.
Founded: 1947
Headquarters: Maranello, Italy
The infamous prancing stallion used by Ferrari was originally the symbol of an Italian air force World War I ace, Count Francesco Baracca, who painted it on the side of his plane for good luck. The horse symbolized the squadron he belonged to – the Calvary regiment. Count Baracca’s mother, Countess Paolina, convinced Enzo Ferrari to use the symbol in 1923 on his racing cars to bring him good luck. The yellow background represents Ferrari’s birthplace, Modena.
Founded: 1903
Headquarters: Dearborn, Michigan
Harold Wills, a friend of Henry Ford, made lots of money by printing business cards, and when Henry was looking for a logo to mark his car in 1903, Wills was on the job. The type-font of the Ford logo is the same one used by Wills on his business cards. The oval appeared in 1912 and the blue background added in 1927 in conjuction with the launch of the Model A.
Founded: 1922
Headquarters: Coventry, England
It is believed the leaping jaguar represents the power, speed, and quickness of its cars.
Founded: 1871
Headquarters: Stuttgart, Germany
The star in three corners represents the Mercedes-Benz dominance on land, sea and air. The star appeared for the first time in 1909 on a Daimler. In 1926 the crown of laurel was added to mark the union with Benz. The current logo with a star in a circle was used for the first time in 1937.
ounded: 1899
Headquarters: Boulogne-Billancourt, France
The Renault diamond had a functional purpose in its early life. The badge was placed on the hood and the center of the badge cut out to allow sound from the car’s horn, positioned directly behind the logo, to escape.
Founded: 1970
Headquarters: Tokyo, Japan
The three diamonds of the Mitsubishi logo represents the three ship fleet owned by the company founders and the first activity of the Nippon manufacturer.
Founded: 1882
Headquarters: Sochaux, France
The lion from the logo of Peugeot comes from the Belfort city emblem, the place where the first Peugeot model was manufactured. Bartholdi, Belfort city’s logo creator is the same sculptor that designed the Statue of Liberty.
Founded: 1899
Headquarters: Boulogne-Billancourt, France
The Renault diamond had a functional purpose in its early life. The badge was placed on the hood and the center of the badge cut out to allow sound from the car’s horn, positioned directly behind the logo, to escape.
Founded: 1937
Headquarters: Tokyo, Japan
The Toyota logo contains three ellipses which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, Toyo signifies abundance, and ta means rice. In some Asian cultures, the rice represents wealth.
Founded: 1938
Headquarters: Wolfsburg, Germany
The Volkswagen logo story is simplistic. The logo contains the letters V and W: “Volks” means people and “Wagen” means car.
Founded: 1927
Headquarters: Gothenburg, Sweden
Volvo means “I go” in Latin and the circle with the arrow is a conventional sign for iron; the best known richness of Sweden. The circle represents a shield and the arrow is the arrow of Mars, another symbol for iron.
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