●Begin by taking a small (smart) step forward. It may not be the right direction, but as the owner of a small business, you will never know if you do not try. When starting a new venture, ask potential customers what they think about each idea.
●Evaluate the feedback and see what you have learned. If potential customers have an idea about the business, listen to them. Their response is invaluable and could offer a new outlook.
●Build that learning into what you do next. Take this first-hand feedback and, if necessary, reconstruct your path. Take a step in a different direction to see what happens as you experiment with new ideas.
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