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Saturday, March 26, 2011

Baby Boomers / Gen X / Gen Y

Baby Boomer
People born between the end of World War 2 (1945) and the late 1960s, period during which the populations and economies of certain nations (particularly the US) boomed. This term was coined in 1974 when the advertisers recognized the spending power and very different demands of these (then) youngsters.

Gen X
A label attributed to people born during the 1960s and 1970s. Members of Generation X are often described as cynical or disaffected, though this reputation obviously does not apply to all people born during this era. This generation has an increased understanding of technology, having grown up during the age of computers. Sometimes also shortened to Gen X. See also baby boomers, Generation Y.

Gen Y
A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as “echo boomers” because they are the children of parents born during the baby boom (“baby boomers”). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. Also called millenials, echo boomers, internet generation, iGen, net generation.

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