Jack Dorsey created Twitter to allow friends and family know what he was doing. The world’s fastest-growing communications medium let users broadcast their thoughts in 140 characters or less and repost someone else’s informative or amusing message to their own Twitter followers by Retweeting. No one thought people would want to follow strangers, or that celebrities would use Twitter to tell fans of their activities, or that businesses would use Twitter to announce discounts or launch new products.
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