A “boilerplate” in the marketing, public relations and journalism world refers to an organization’s standard description that is used repeatedly without change.
One usually can count on finding it on a website’s “About” page or at the end of a news release. boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
This one paragraph (sometimes two or three, unfortunately) is likely the single piece of company writing that receives the broadest exposure across an organization’s many publics.
Wikipedia Definition :-
Boilerplate is any text that is or can be reused in new contexts or applications without being changed much from the original.
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