Act - Learn-Build-Repeat philosophy against uncertainties

●Begin by taking a small (smart) step forward. It may not be the right direction, but as the owner of a small business, you will never know if you do not try. When starting a new venture, ask potential customers what they think about each idea.

●Evaluate the feedback and see what you have learned. If potential customers have an idea about the business, listen to them. Their response is invaluable and could offer a new outlook.

●Build that learning into what you do next. Take this first-hand feedback and, if necessary, reconstruct your path. Take a step in a different direction to see what happens as you experiment with new ideas.

Commonly used Latin phrases

caveat emptor :: let the buyer beware - The purchaser is responsible for checking whether the goods suit his need. Phrases modeled on this one replace emptor with lector, subscriptor, venditor, utilitor: "reader", "signer", "seller", "user".

circa (c.) or (ca.) :: around - In the sense of "approximately" or "about". Usually used of a date.

citius altius fortius :: faster, higher, stronger - Motto of the modern Olympics.

cogito ergo sum :: I think, therefore I am. -A rationalistic argument used by French philosopher René Descartes to attempt to prove his own existence.

cui bono :: Good for whom? -- "Who benefits?" An adage in criminal investigation which suggests that considering who would benefit from an unwelcome event is likely to reveal who is responsible for that event (cf. cui prodest). Also the motto of the Crime Syndicate of America, a fictional supervillain group. The opposite is cui malo (Bad for whom?).

cum laude :: with praise -- The standard formula for academic Latin honors in the United States. Greater honors include magna cum laude and summa cum laude.

Culpa est mea :: "The fault is mine," 

Persona non grata ::"A person unwelcome," - used in diplomacy

Lapsus linguae :: "A slip of the tongue," - sometimes in newspapers.

Veni, vidi, vici :: "I came, I saw, I conquered," - the most quoted saying of Caesar

Quid pro quo :: "What for what," --a phrase that denotes an exchange

Dum spiro, spero :: "While I breathe, I hope"

Pro bono publico :: "For the public good," -- a legal case done for free - called probono

Sine Qua Non :: "Without which nothing," -- an absolute necessity

Pro Tempore :: "For the Time Being," --business, protem

Glossophobia or speech anxiety

Glossophobia or speech anxiety is the fear of public speaking or of speaking in general.^[1] The word glossophobia comes from theGreek γλῶσσα glōssa, meaning tongue, and φόβος phobos, fear or dread. Many people only have this fear, while others may also have social phobia or social anxiety disorder.