Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010.
Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as "creatives" within Google) for relevant words appear as "sponsored links" on the right side of the screen, and sometimes above the main search results.
The original idea was invented by Bill Gross of Idealab who, in turn, borrowed the idea from the model of the Yellow Pages.
Google wanted to buy the idea but a deal could not be reached.
Not wanting to give up on this form of advertisement, the company launched its own solution, AdWords in 2000.
AdWords followed a model that was significantly similar to Bill Gross' creation which led to legal action between the two parties. Eventually the dispute was settled out of court.
Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as "creatives" within Google) for relevant words appear as "sponsored links" on the right side of the screen, and sometimes above the main search results.
The original idea was invented by Bill Gross of Idealab who, in turn, borrowed the idea from the model of the Yellow Pages.
Google wanted to buy the idea but a deal could not be reached.
Not wanting to give up on this form of advertisement, the company launched its own solution, AdWords in 2000.
AdWords followed a model that was significantly similar to Bill Gross' creation which led to legal action between the two parties. Eventually the dispute was settled out of court.
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