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Friday, August 16, 2013

How major companies got their name


Lego:  In 1934, Danish carpenter Ol Kirk Kristiansen, the founder of what we now know of as Lego®, asked his staff to come up with a good name for his growing toy company.  The two names that ended up being finalists were “Legio” and “Lego”.  The first was a reference to a “legion” as in a “Legion of toys”.  The second, which won out, was made from a contraction of “leg godt”, which is a Danish phrase meaning “play well”.
Interestingly, “lego” is also a Latin word meaning “to gather or collect”, which is somewhat fitting, given what their most popular product ended up later being.

Pepsi:  Pepsi or “Pepsi-Cola” was named after the digestive enzyme pepsin.  The original drink was sold as a digestive aid and health tonic.

Adidas:  This was a nickname of founder Adolf Adi Dassler- “Adi-Das…” Rudolf Rudi Dassler, his brother, also started a shoe company called Ruda, which later turned into Puma







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